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My Resumé

Work Experience

Part-Time Freelance Content Creator

April of 2023 - Present

  • Conceptualization and Creation of social media content for Potion Slinger's Instagram, TikTok, and Facebook pages (Images & Video).

  • Develop creative concepts and ideas for social media campaigns and content that align with the brand's values and aesthetic.

  • Work with the owner to create visually appealing and engaging content that drives engagement, brand awareness, and sales.

  • Research industry trends and stay up-to-date on the latest social media developments and best practices.

  • Analyze social media metrics and use data to optimize content and improve engagement

Full-Time Digital Marketing Specialist

August of 2022 - June 2023

Founder & Managing Director

at F to A Tutors (Pty) Ltd

December of 2020 - December of 2022

Founder & Managing Director

at The Social Genies

December of 2020 - August of 2022

Part-Time Assistant Manager

September of 2017 - September of 2019

As a Digital Marketing Specialist at The Crystal Spirits, I have played a pivotal role in driving the company's online presence and maximizing its reach in the digital landscape. Throughout my tenure, my responsibilities have evolved and expanded, allowing me to gain a comprehensive skill set in various aspects of digital marketing. 

Past Responsibilities:
- Created, scheduled, and promoted captivating content across Instagram, Facebook, and TikTok platforms, ensuring consistent engagement and brand visibility.
- Collaborated with the SEO team to optimize website content, improve search rankings, and enhance organic traffic.
- Cultivated and nurtured relationships with customers and influencers through active engagement on social media platforms, fostering a strong and loyal community.
- Developed visually appealing digital designs using Canva, effectively enhancing the brand's aesthetic and communicating key messages.
- Managed the packaging and fulfillment of all online orders, ensuring accurate and timely delivery to customers.

Current Responsibilities:
- Conceptualize, plan, film, and edit engaging vertical videos for Facebook, Instagram, TikTok, and YouTube, as well as horizontal videos for YouTube, utilizing CapCut for editing purposes.
- Conduct product photography using a Canon EOS 550d, capturing high-quality images to showcase the beauty of the crystal gemstone products.
- Upload products onto Shopify, creating compelling descriptions, titles, and tags, and organizing them into relevant collections to optimize user experience.
- Develop and execute online giveaways to increase brand awareness, attract new customers, and foster customer loyalty.
- Create comprehensive brand strategies and marketing plans, incorporating innovative ideas to drive business growth and achieve marketing objectives.
- Edit product photos using Adobe Lightroom, enhancing visual appeal and ensuring consistency across all marketing materials.
- Establish and maintain a systematic stocking system for crystal gemstone inventory, ensuring accurate tracking and efficient management.
- Undertake additional marketing responsibilities as required, adapting to the evolving needs of the company.

Through my diverse range of responsibilities, I have demonstrated strong expertise in content creation, social media management, SEO optimization, graphic design, photography, e-commerce, and strategic planning. I am passionate about utilizing these skills to contribute to The Crystal Spirits' continued success in the digital realm.

  • Sole Employee, undertaking all tasks necessary

  • Managed a team of 20 tutors (ISP's) within Gauteng

  • Creation of social media campaigns

  • Direct Sales

  • Creating Lesson Plans

  • Customer Service

  • Scheduling and Planning Lessons for extended periods of time

  • Created legal documents for clients

  • General Invoicing and Admin

Managed a successful small business for two years, with a total client base of 200, and a team of 20 tutors who held lessons on a daily basis.

  • Created Extensive Social Media Campaigns for multiple small businesses simultaneously

  • Created Logos and other digital graphic designs

  • Maintained relationships with clients for extended terms

  • Held meeting with clients both virtually and in-person

  • Developed in-depth brand strategies and marketing strategies

  • Brand Consulting

  Serviced: LAB Bookkeeping, Woody's Shuttle Service, Unathi's Upholstery, ALL Round Cleaning Services, Anglo American (GSS),    Altech Netstar (Mining Sales Division)

  • Sales of party supplies directly to public, and also to large corporate companies

  • Collection of clients information to hire out party supplies

  • Hiring out of product

  • Inspecting product before it leaves the premises

  • Blowing of Balloons (Any Size), receiving multiple last minute orders of 100s of balloons

  • Creating aesthetic balloon arches, settings, centrepieces and other balloon art

  • Assistant to the Manageress:

  • Managed the linen staff

  • Managed the cutlery/crockery staff

  • Managed the bulk item staff

  • Assisted clients with purchasing

  • Assisted clients with selection of hiring products

  • Party Planning

  • Going to events to help the manager setup

  • Arrange deliveries of products

  • Used my creativity to create ready to order table settings

  • Photographed product

  • Waitered at events

  • Managed events

Education

Varsity College | Bachelor of Commerce in Entrepreneurship | Part-Time Online

February of 2020 - December of 2023

Completed Modules:

Applied Communication Techniques | 81%

Auditing 2A | 71%

Accounting Systems in Business | 89%

Business Management 1A | 79%

Business Management 1B | 94%

Business Ethics | 62%

Business Law | 83%

Digital Citizenship | 90%

Economics 1A | 87%

Economics 1B | 92%

Entrepreneurship 1 | 65%

Entrepreneurship 2A | 74%

Financial Accounting 1A | 90%

Financial Accounting 2A | 40%

Financial Accounting 1B | 96%

Financial Management for Entrepreneurs | 61%

Introduction to Personal Computing | 99%

Law of Enterprise Structures (Company Law | 65%

Management Accounting and Finance 2A | 45%

Quantitative Techniques A (Statistics) | 80%

Quantitative Techniques B (Statistics) | 69%

To be completed:

Introduction to Research

Financial Management for Entrepreneurs 2

Entrepreneurship 3A

Business Management 3A

Work-Integrated Learning

Enterprise Risk Management 

Business Management 3B

Research Practice

Entrepreneurship 3B

Expected Graduation Date: December of 2023

Udemy | Master Usui Reiki Practitioner

Course Completed: February of 2023

  • Learned how to use Reiki as a healing and personal growth system

  • Understand the history of Reiki and how it has changed over time

  • Perform Reiki sessions with the intention of addressing all areas of life

  • Learned how to visualize the locations of the meridian and chakra energy systems in the body

  • Guided through techniques to help access my intuition

  • Learned how to perform complete Reiki sessions on myself and others

  • Explored multiple methods for performing Reiki from a distance

  • Heal unwanted patterns and learned how to manifest your goals

  • Practice using the Reiki symbols for power, release, transcending time/space and to connect with your insightful self

  • Received advanced techniques such as psychic surgery, and accessing different levels of consciousness

  • Learned and experienced the benefits of regular meditation

  • Received Level I, II and Master distance attunements from my Reiki Master

  • Learned how to administer all attunements to students

Udemy | Microsoft Excel - Excel from Beginner to Advanced

Course Started: December of 2022

  • Master Microsoft Excel from Beginner to Advanced

  • Build a solid understanding on the Basics of Microsoft Excel

  • Learn the most common Excel functions used in the Office

  • Harness the full power of Microsoft Excel by automating your day to day tasks through Macros and VBA

  • Maintain large sets of Excel data in a list or table

  • Create dynamic reports by mastering one of the most popular tools, PivotTables

  • Wow your boss by unlocking dynamic formulas with IF, VLOOKUP, INDEX, MATCH functions and many more

Sage University | Sage Business Cloud Accounting Certificate

Course Completed: December of 2021

  • Creating users and assigning user permissions.

  • Exporting and importing masterfile data.

  • Setting up supplier masterfiles to processing documents such as purchase orders and much more.

  • Everything to do with your inventory items including setting up item bundle transactions.

  • Setting up customer masterfiles to processing documents such as quotes invoices and much more.

  • Creating bank and credit card accounts.

  • Creating your company assets and running the asset register report.

  • Creating system accounts, sales & purchase accounts and using the Account Reporting Groups feature.

  • Creating and processing with analysis codes.

  • Everything to do with the Banking module from importing your bank statement to reconciling your bank account.

  • Getting to know how customers can pay their invoices online using the Customer Zone.

  • Advanced processing: processing journal entries, correcting incorrect account processing and creating recurring journals.

  • Setting up your company’s VAT information and how to successfully print the company VAT201 Calculation report.

Digital School of Marketing | UK Accredited Diploma in Digital Marketing

Course Completed: August of 2020

  • Introduction to Digital Marketing | 94.2%

  • SEO and Analytics | 97.9%

  • Marketing Communications Concepts | 95.0%

  • Social Media Marketing | 97.6%

  • Advertising on Social Media | 90.3%

  • Write Advertising Copy | 93.8%

  • Content Marketing Strategy | 91.4%

  • Email Marketing | 94.4%

  • Mobile Marketing | 90.8%

  • Paid Advertising | 92.1%

   Course Mark 94.3%

Johannesburg School of Flying | Private Pilot's License

License Started: 2019

  • In the Private Pilot License (PPL) course, I as the student, was taught the principles of flight and the fundamentals of aircraft maneuvering from the moment of engine start up through to the take-off and back down to the landing, and ultimately to the engine shut down. My instructor guided me through all of the 19 practical exercises to become a proficient Private Pilot. I am in the process of performing enough Solo circuits and cross country navigations to obtain my PPL.

The TEFL Academy | Certificate in Teaching English as a Foreign Language (TEFL)

Course Completed: June of 2020

  • Teach English Language Skills: Teach the five major elements of language learning: reading, writing, speaking, listening and pronunciation.

  • Simplify English Grammar: Simplify complex English grammar concepts for ELLs (English Language Learners).

  • Plan Lessons: Plan and deliver effective lessons that meet class learning objectives and promote productive learning.

  • Manage a Classroom: Manage your classroom and student behaviour to create a welcoming and safe learning environment.

  • Identify Learning Styles: Identify different learning styles and adapt lessons to suit students and their needs.

  • Build Effective Learning Materials: Find, adapt and personalize a wide variety of text-based and digital materials for use in the classroom.

National Benchmark Tests | NBT's

Test Completed: November of 2018

  • Academic Literacy Score (AL) | 69

  • Quantitative Literacy Score (QL) | 64

Scholastic Aptitude Test | SAT

Test Completed: December of 2018

  • Evidence-Based Reading & Writing Score | 510

  • Math Score | 540

   Total Score | 1050

CyberSchool | GED Certificate (South African NQF 4)

High School Completed: November of 2018

  • Social Studies | 167/200 | 83.5%

  • Science | 169/200 | 84.5%

  • Mathematical Reasoning | 152/200 | 76%

  • Reasoning Through Language Arts | 166/200 | 83%

   Total: 654/800 | 81.75%

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