My Resumé

Work Experience

Part-Time Freelance Content Creator

at Potion Slinger

April of 2023 - Present

Conceptualization and Creation of social media content for Potion Slinger's Instagram, TikTok, and Facebook pages (Images & Video).
Develop creative concepts and ideas for social media campaigns and content that align with the brand's values and aesthetic.
Work with the owner to create visually appealing and engaging content that drives engagement, brand awareness, and sales.
Research industry trends and stay up-to-date on the latest social media developments and best practices.
Analyze social media metrics and use data to optimize content and improve engagement

Full-Time Digital Marketing Specialist

Founder & Managing Director

at F to A Tutors (Pty) Ltd

December of 2020 - December of 2022

Founder & Managing Director

at The Social Genies

December of 2020 - August of 2022

Part-Time Assistant Manager

at Smiths Party Hire (Pty) Ltd

September of 2017 - September of 2019

As a Digital Marketing Specialist at The Crystal Spirits, I have played a pivotal role in driving the company's online presence and maximizing its reach in the digital landscape. Throughout my tenure, my responsibilities have evolved and expanded, allowing me to gain a comprehensive skill set in various aspects of digital marketing.

Past Responsibilities:
- Created, scheduled, and promoted captivating content across Instagram, Facebook, and TikTok platforms, ensuring consistent engagement and brand visibility.
- Collaborated with the SEO team to optimize website content, improve search rankings, and enhance organic traffic.
- Cultivated and nurtured relationships with customers and influencers through active engagement on social media platforms, fostering a strong and loyal community.
- Developed visually appealing digital designs using Canva, effectively enhancing the brand's aesthetic and communicating key messages.
- Managed the packaging and fulfillment of all online orders, ensuring accurate and timely delivery to customers.

Current Responsibilities:
- Conceptualize, plan, film, and edit engaging vertical videos for Facebook, Instagram, TikTok, and YouTube, as well as horizontal videos for YouTube, utilizing CapCut for editing purposes.
- Conduct product photography using a Canon EOS 550d, capturing high-quality images to showcase the beauty of the crystal gemstone products.
- Upload products onto Shopify, creating compelling descriptions, titles, and tags, and organizing them into relevant collections to optimize user experience.
- Develop and execute online giveaways to increase brand awareness, attract new customers, and foster customer loyalty.
- Create comprehensive brand strategies and marketing plans, incorporating innovative ideas to drive business growth and achieve marketing objectives.
- Edit product photos using Adobe Lightroom, enhancing visual appeal and ensuring consistency across all marketing materials.
- Establish and maintain a systematic stocking system for crystal gemstone inventory, ensuring accurate tracking and efficient management.
- Undertake additional marketing responsibilities as required, adapting to the evolving needs of the company.

Through my diverse range of responsibilities, I have demonstrated strong expertise in content creation, social media management, SEO optimization, graphic design, photography, e-commerce, and strategic planning. I am passionate about utilizing these skills to contribute to The Crystal Spirits' continued success in the digital realm.

Sole Employee, undertaking all tasks necessary
Managed a team of 20 tutors (ISP's) within Gauteng
Creation of social media campaigns
Direct Sales
Creating Lesson Plans
Customer Service
Scheduling and Planning Lessons for extended periods of time
Created legal documents for clients
General Invoicing and Admin

Managed a successful small business for two years, with a total client base of 200, and a team of 20 tutors who held lessons on a daily basis.

Created Extensive Social Media Campaigns for multiple small businesses simultaneously
Created Logos and other digital graphic designs
Maintained relationships with clients for extended terms
Held meeting with clients both virtually and in-person
Developed in-depth brand strategies and marketing strategies
Brand Consulting

Serviced: LAB Bookkeeping, Woody's Shuttle Service, Unathi's Upholstery, ALL Round Cleaning Services, Anglo American (GSS), Altech Netstar (Mining Sales Division)

Sales of party supplies directly to public, and also to large corporate companies
Collection of clients information to hire out party supplies
Hiring out of product
Inspecting product before it leaves the premises
Blowing of Balloons (Any Size), receiving multiple last minute orders of 100s of balloons
Creating aesthetic balloon arches, settings, centrepieces and other balloon art
Assistant to the Manageress:
Managed the linen staff
Managed the cutlery/crockery staff
Managed the bulk item staff
Assisted clients with purchasing
Assisted clients with selection of hiring products
Party Planning
Going to events to help the manager setup
Arrange deliveries of products
Used my creativity to create ready to order table settings
Photographed product
Waitered at events
Managed events

Education

Varsity College | Bachelor of Commerce in Entrepreneurship | Part-Time Online

February of 2020 - December of 2023

Completed Modules:

Applied Communication Techniques | 81%

Auditing 2A | 71%

Accounting Systems in Business | 89%

Business Management 1A | 79%

Business Management 1B | 94%

Business Ethics | 62%

Business Law | 83%

Digital Citizenship | 90%

Economics 1A | 87%

Economics 1B | 92%

Entrepreneurship 1 | 65%

Entrepreneurship 2A | 74%

Financial Accounting 1A | 90%

Financial Accounting 2A | 40%

Financial Accounting 1B | 96%

Financial Management for Entrepreneurs | 61%

Introduction to Personal Computing | 99%

Law of Enterprise Structures (Company Law | 65%

Management Accounting and Finance 2A | 45%

Quantitative Techniques A (Statistics) | 80%

Quantitative Techniques B (Statistics) | 69%

To be completed:

Introduction to Research

Financial Management for Entrepreneurs 2

Entrepreneurship 3A

Business Management 3A

Work-Integrated Learning

Enterprise Risk Management

Business Management 3B

Research Practice

Entrepreneurship 3B

Expected Graduation Date: December of 2023

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Udemy | Master Usui Reiki Practitioner

Course Completed: February of 2023

Learned how to use Reiki as a healing and personal growth system
Understand the history of Reiki and how it has changed over time
Perform Reiki sessions with the intention of addressing all areas of life
Learned how to visualize the locations of the meridian and chakra energy systems in the body
Guided through techniques to help access my intuition
Learned how to perform complete Reiki sessions on myself and others
Explored multiple methods for performing Reiki from a distance
Heal unwanted patterns and learned how to manifest your goals
Practice using the Reiki symbols for power, release, transcending time/space and to connect with your insightful self
Received advanced techniques such as psychic surgery, and accessing different levels of consciousness
Learned and experienced the benefits of regular meditation
Received Level I, II and Master distance attunements from my Reiki Master
Learned how to administer all attunements to students

Udemy | Microsoft Excel - Excel from Beginner to Advanced

Course Started: December of 2022

Master Microsoft Excel from Beginner to Advanced
Build a solid understanding on the Basics of Microsoft Excel
Learn the most common Excel functions used in the Office
Harness the full power of Microsoft Excel by automating your day to day tasks through Macros and VBA
Maintain large sets of Excel data in a list or table
Create dynamic reports by mastering one of the most popular tools, PivotTables
Wow your boss by unlocking dynamic formulas with IF, VLOOKUP, INDEX, MATCH functions and many more

Sage University | Sage Business Cloud Accounting Certificate

Course Completed: December of 2021

Creating users and assigning user permissions.
Exporting and importing masterfile data.
Setting up supplier masterfiles to processing documents such as purchase orders and much more.
Everything to do with your inventory items including setting up item bundle transactions.
Setting up customer masterfiles to processing documents such as quotes invoices and much more.
Creating bank and credit card accounts.
Creating your company assets and running the asset register report.
Creating system accounts, sales & purchase accounts and using the Account Reporting Groups feature.
Creating and processing with analysis codes.
Everything to do with the Banking module from importing your bank statement to reconciling your bank account.
Getting to know how customers can pay their invoices online using the Customer Zone.
Advanced processing: processing journal entries, correcting incorrect account processing and creating recurring journals.
Setting up your company’s VAT information and how to successfully print the company VAT201 Calculation report.

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Digital School of Marketing | UK Accredited Diploma in Digital Marketing

Course Completed: August of 2020

Introduction to Digital Marketing | 94.2%
SEO and Analytics | 97.9%
Marketing Communications Concepts | 95.0%
Social Media Marketing | 97.6%
Advertising on Social Media | 90.3%
Write Advertising Copy | 93.8%
Content Marketing Strategy | 91.4%
Email Marketing | 94.4%
Mobile Marketing | 90.8%
Paid Advertising | 92.1%

Course Mark 94.3%

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Johannesburg School of Flying | Private Pilot's License

License Started: 2019

In the Private Pilot License (PPL) course, I as the student, was taught the principles of flight and the fundamentals of aircraft maneuvering from the moment of engine start up through to the take-off and back down to the landing, and ultimately to the engine shut down. My instructor guided me through all of the 19 practical exercises to become a proficient Private Pilot. I am in the process of performing enough Solo circuits and cross country navigations to obtain my PPL.

The TEFL Academy | Certificate in Teaching English as a Foreign Language (TEFL)

Course Completed: June of 2020

Teach English Language Skills: Teach the five major elements of language learning: reading, writing, speaking, listening and pronunciation.
Simplify English Grammar: Simplify complex English grammar concepts for ELLs (English Language Learners).
Plan Lessons: Plan and deliver effective lessons that meet class learning objectives and promote productive learning.
Manage a Classroom: Manage your classroom and student behaviour to create a welcoming and safe learning environment.
Identify Learning Styles: Identify different learning styles and adapt lessons to suit students and their needs.
Build Effective Learning Materials: Find, adapt and personalize a wide variety of text-based and digital materials for use in the classroom.